InSite Facilitation

Studio Farm Products, Voluntown, CT

 

Business proposition: Studio Farm Products is a family-run farm enterprise consisting of three properties where they raise and harvest fruits and vegetables, pork and beef, and honey. The family wanted to expand their sales opportunities through raising awareness of their farming, and reach out to the growing populace of farm-market shoppers and CSA participants.

What we did: We developed a site that celebrates in its design a very unique feel from the 1920s when Studio Farm got its name; and in its content, a strong sense of the family's ethic that drives their organic and pastured products.

The result: This site launched in June, 2007, and helps bring farm-market shoppers to their farm stand as well as to the farm markets they attend.

What they say: After an update to the site in February, 2009: "We have taken a look at some of the changes we discussed regarding our web site. I have to say the family picture you thought would be awesome on the home page IS awesome. It really changes the dynamics that we're trying to show the public visiting our web site. We really are farmers that are all about "family!" We appreciate your insight, your "customer-oriented" point of view, and suggestions on optimizing our webpage. Thank you, thank you!"