Footsteps Farm, LLC

Business proposition: Footsteps Farm raises heritage breed cattle, pigs, turkeys, and chicken in a manner "beyond organic", meaning the animals roam the property as animals are meant to, entirely the opposite of today's industrial farming. The result is much happier animals and healthier product. His challenge was to get this message out, as a way to sell his meat products, while being seriously budget-conscious.

What we did: We worked with Craig Floyd to develop the story he wanted to tell and helped him focus his business, using the web site as a "reason" to define his mission, plans, and scope. We kept it simple and straightforward ~true to his style ~ and worked on the content (he now has 40 pages) first and foremost. A couple of years into the project, Craig had so much to say that we set up a blog for him.

The result: Craig's site is the go-to site to learn about "beyond organic", truly free-range farming, and his meat products are sought by high-end restaurants and local customers alike.

What he says: "Working with Sarah Melcher as my web master has been a delightful experience.

She has taken a very active interest in our farm which has enabled her to better portray us on the web. Her knowledge of farming and our practices makes her web site design perfectly fitting to our market.

Sarah has always been open to my changes and ideas and supplies me with objective insight on what works best for obtaining the end result.

Sarah comes highly recommended and we stand behind her services wholeheartedly."