InSite Facilitation

B.W.Williams Builder, Inc.

 

Business proposition: B.W.Williams Builder is a small-business home-builder, based in SE Connecticut. The owner was interested in a web site that was different from other homebuilders, that provided interest in the concept of a custom home rather than relying on rotating pictures.

What we did: We focused on the "process" of creating a custom home from his client's perspective: learning about homebuilding, learning about a homebuilder, and getting involved in creating your own custom home.

The result: This site is a custom business card which raises awareness of his presence and his offering as a builder of fine homes.